AI Insights · Timothy · January 2022
Top 5 Health and Fitness Apps in Australia for Q4 2021
Explore the performance of the top 5 health and fitness apps in Australia during Q4 2021, featuring trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the health and fitness app market in Australia saw notable activity among the top contenders. The insights, based on data from Sensor Tower, highlight the performance of the leading apps in this category.
MyFitnessPal: Calorie Counter exhibited a dynamic quarter. Weekly revenue peaked at around $130K in late October, with a notable dip to approximately $100K by the end of December. Downloads fluctuated, starting at 16K in early October and dropping to about 8K mid-December, before recovering to 13K in the final week. Active users showed resilience, with a peak of 313K in early November and a significant rebound to 301K by the end of the quarter.
Flo Period & Pregnancy Tracker maintained a stable presence. Weekly revenue was consistent, averaging around $84K, with a brief surge to $96K in mid-November. Downloads varied, with a noticeable increase to 14K in the last week of December. Active users remained steady, around 380K, with minor fluctuations throughout the quarter.
Headspace: Sleep & Meditation experienced a mixed quarter. Revenue peaked at approximately $90K in mid-October but gradually declined to $66K by the end of December. Downloads showed a decreasing trend, starting from 10K in late September and dropping to around 5K in December. Active users also saw a decline from 73K in early October to 64K by the end of the quarter.
Calm demonstrated steady performance. Weekly revenue started strong at $96K in mid-October but tapered off to about $62K by the end of December. Downloads were relatively stable, peaking at 8.9K in early December. Active users hovered around 84K, with a slight dip to 78K in mid-December, before recovering to 86K at the end of the quarter.
Sweat: Fitness App For Women showed varied performance. Revenue saw significant fluctuations, peaking at approximately $105K in late November and ending the quarter at around $90K. Downloads followed a similar pattern, with a high of 4.8K in the last week of December. Active users increased from 15K in early October to 21K by the end of December.
For more detailed insights and data, visit Sensor Tower.
